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Can Blizzard Build Another World of Warcraft?

Here is a latest news of WoW we'd like to share with player "Can Blizzard Build Another World of Warcraft?" The question comes based on some information from the Activision Blizzard Q2 2010 Earnings Call Transcript which can be found over at the site Seeking Alpha.The player can buy cheap wow gold on our site.

Colin Sebastian - Lazard Capital Markets LLC

I guess turning back to Call of Duty, the shooter and war genres are going to be a little bit more competitive this fall. And I know you've usually been pretty prudent there about in terms of financial expectations.You're suddenly a little bit more optimistic on this call and just curious how you're approaching the merchandising or the retail plans for Black Ops differently than, say, last year when there was a bit more of an open field?

Robert Kotick

This across the board, the biggest investment that we've ever made in a launch of a title.And I think when audiences see the product, they'll see why we're doing it this way. But the market opportunity is bigger than it's ever been. The installed base of hardware is bigger than it's ever been. The product has incredibly broad appeal, but it also has a whole host of functions that are going to be unique to the core consumer. And from that perspective,we feel like it's the most appropriate Activision product to put these kinds of resources behind.This is something that we think has the potential to break through and appeal to a much broader consumer base than ever before.

In the beginning there were doubts about WoW and whether Blizzard could pull off a successful launch in the MMO market.Time has shown that they pulled it off in spades,and became the #1 all time champion in the MMO marketplace. Following up that success will certainly not be easy, however if there is one game company that has continually followed one success with a larger one,by a larger one,and so on,it has been Blizzard.



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